Gerber Baby Rebrand
A comprehensive visual identity refresh for Gerber, modernizing the brand while maintaining warmth, trust, and approachability.
Categories:
Identity Design
,
Packaging Design
Timeline:
5 Weeks
Project Goal
A conceptual visual identity refresh for Gerber, balancing modern design with the brand’s legacy of trust and familiarity. The goal was to create a system that feels contemporary and engaging while remaining approachable for parents.
Process
I redesigned packaging with playful illustrations, a cohesive color system based on age and flavor, and updated visual elements for product lines. The system extends into promotional materials and in-store displays, ensuring consistency across touchpoints.
This project demonstrates my ability to evolve an established brand while respecting its core identity and audience.
