Encore Dog Show
A cohesive brand and accessory system designed to celebrate dogs’ personalities through earned patches, community visibility, and playful, conversation-starting design.
Categories:
2 Weeks
Project Goal
Encore is a branding campaign that reimagines rescue dog adoption through the prestige and excitement of a traditional dog show. The project aims to celebrate rescue dogs by highlighting their individuality, personality, and resilience while encouraging adoption through a positive and community focused experience. Through playful storytelling and an award-based identity system, Encore helps reshape public perception around shelter dogs in a more uplifting and engaging way.
Process
The project began with research into adoption stigma and the visual language of competitive dog shows. Early exploration focused on creating a brand identity that felt both celebratory and approachable through logos, award systems, posters, ribbons, and event graphics.
Throughout the process, I developed and refined the visual identity through sketching, digital prototyping, and brand system exploration. Artificial intelligence tools were also used to generate conceptual imagery and mockups during the ideation phase, helping visualize the tone and atmosphere of the campaign while supporting the development of the overall brand experience.
The final result combines branding, storytelling, and experiential design to position rescue dog adoption as something worthy of recognition and celebration.
