Encore Dog Show
A cohesive brand and accessory system designed to celebrate dogs’ personalities through earned patches, community visibility, and playful, conversation-starting design.
Categories:
Brand Identity
,
Experiential Design
Timeline:
2 Weeks
Project Goal
A conceptual identity system for a rescue focused dog show that celebrates personality and resilience over traditional pedigree standards. The goal was to reframe competitive dog shows into an inclusive, emotionally engaging experience that promotes adoption.
Process
I developed a refined visual system including logo, crest, typography, medals, and event collateral. The identity blends prestige with warmth, creating a tone that feels both elevated and approachable across physical and promotional touchpoints.
This project highlights my ability to create storytelling-driven brand systems that extend into real-world experiences.
